“Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.” 

Bill Moggridge

Design is a set of ideas that help us think about what shape we want the word to be. Design is something that we can't avoid, it's all around us as decisons that are made about the objects, information and spaces we live in. When design is done conciously and well, it makes life easy and we see beauty. When design is done without care, or too late, we get an unusable, akward and frustrating world which we find ugly.