For over three decades I have led innovation teams designing human centred solutions for the modern world.

From experience with some of the world’s best creative teams, I lead digital and innovation projects for business, public sector and government organisations. Through discovering real human need and context, collaborating across organisations and co-creating with people, we can together create solutions that deliver impact and transformation.

Click below to watch recent talks on design I have given at the RSA, design agency Adaptive Lab (now Idean) and Barclays

“Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.” 

Bill Moggridge

Design is a set of ideas that help us think about what shape we want the world to be. Design is something that we can't avoid, it's all around us as decisons that are made about the objects, information and spaces we live in. When design is done conciously and well, it makes life easy and we see beauty. When design is done without care, or too late, we get an unusable, akward and frustrating world which we find ugly.

"Clive Grinyer has been a passionate advocate for the transformational potential of design for some three decades. Today’s focus on the value of digital product design and on design’s value in leading customer experience in the UK is, in large part, due to his work."

— Creative Review, Creative Leaders 50, September 2018

Full article here

design consultancy

CG Home.jpg

For cities and citizens, users and consumers, employees and customers, we can design better experiences, use technology more wisely and beautifully and ensure access to all.

Building on a career heading design teams for Barclays, Samsung, Orange, Cisco, technology startups and design agencies IDEO and Tangerine (which I founded with Martin Darbyshire and Jonathan Ive), I bring design thinking to the heart of organisations. Finding the epiphanies in customer insight, analysing problems and opportunities and bringing creative techniques to co-create, collaborate and inspire all to find innovative new solutions, design transforms people and organisations and delivers real impact and change.

Consultancy Services

I work with extraordinary people inside and outside of brilliant organisations to embed human centred design thinking. If you would like to talk about how design might help your organisation, contact me at

RCA Master Class, Singapore Sept 2018

RCA Master Class, Singapore Sept 2018

Service Design

Designing innovative new services and improving your customer’s experience requires insight into your user, your own people and the systems they work with. With the best research, the ability to turn insight into creative opportunities and the knowledge of commercial and operational reality, you can create the blueprint to transformation and successful customer engagement.

Providing full service service design consultancy with access to brilliant researchers, digital and omnichannel expertise and creativity, I create the right teams to deliver transformational results.

Barclays Design Methodology

Barclays Design Methodology

Design Strategy

I help organisations think strategically and use design to shape how you co create and collaborate, build great innovation, technology and digital teams and change the culture inside your organisation to focus on customer experience and impact.

Global Informatics Forum, Kuwait, November 2018

Global Informatics Forum, Kuwait, November 2018

Inspiration and Executive Training

I aim to bring innovation and design thinking to life to audiences around the world. I speak at conferences and directly to management teams and provide tailored coaching and training programmes to companies around the world. I am running the first Service Design Masterclass at the RCA on the 23-24th May and you can register here


Customer Journey Mapping

Customer Journey Mapping

Service Design at Barclays

I set up the service design team within Barclays UK Retail Customers. The team drew on customer data and insight and used design methods to create solutions that delivered transformation change for both areas of high customer complaints and the development of new services and propositions.

Fusion Threat Intelligence

Fusion Threat Intelligence

Digital Design at Barclays

The Design Office was set up to develop digital innovation and I ran a number of projects including Smart Investor, Artificial Intelligence and Fusion Threat Intelligence. This took data of e-crime and service attacks from hackers around the world and is visualised in terms of business and organisation impact for senior managers.

StyleMe Fashion Mirror for John Lewis Oxford Street

StyleMe Fashion Mirror for John Lewis Oxford Street

Innovation design at Cisco

As part of Cisco Consultancy, I developed solutions to business and customer experience problems for their largest clients. The John Lewis StyleMe fashion mirror created a physical and digital experience for store shoppers to explore the full online store with 3D cameras projecting the clothes on to the customer’s image on screen.

Business Wek.001.jpeg

Samsung Europe Design Studio

Samsung used design at the heart of their brand strategy to enter the European and US markets. Having run a US studio as part of IDEO in Palo Alto, California, I moved back to set up a European team in London. I recruited a talented team who went on to win international awards for consumer products from vacuum cleaners to TVs including Samsung’s first mobile phone for the European market.


Tangerine Design Consultancy

I founded Tangerine with Jony Ive and Martin Darbyshire. Tangerine initially designed for international companies including Apple and LG as well as smaller UK manufacturers and have gone onto to become one of the UK’s most successful international innovation consultants. The designed the first business class bed for BA and have gone on to become world leaders in transportation design.


Design Council

The UK’s leading organisation on design, I developed “design immersion” programmes imbedding design into technology and manufacturing companies. The scheme has been rolled out to thousands of companies across the UK. I also ran the Design For Future Needs European Research Network project looking at how design could assist with Foresight and public policy setting.

Below are links to other speeches I have given over the last decade

Twitter feed


September 2019

I am delighted to have been chosen for the role of Head of Programme, Service Design at the Royal College of Art (RCA) in London. This course, set up by Nick De Leon in 2011, has led the way for service design and the amazing graduates have gone onto work in global businesses, governments, the public sector and charities to transform experiences and services.

April 2019

Ahead of my course on service design at the RCA on 23-24 May I wrote an intro into service design on LinkedIn, read it at:

March 2019

Earlier this month I put together a team of brilliant designers from my team at Barclays and we ran our second Designathon at the RCA. This is antidote to hackathons and is more of a design jam where we go from research, through analysis, problem and opportunity identification and idea generation to storyboard and prototype in a day. A great work out for all the service design muscles. See the video:

I have developed a Service Design Master Class for the RCA and will be running the first two day workshop in May. You can find details on the RCA website and sign up for the course here:

Last month I have been in New York with Policy Lab and Dubai, holding a Service Design Masterclass for a major retailler.

Earlier this year Creative Review published an interview about my time in design and my setting out as a consultant. You’ll need a subscription or can buy it in newsagents.


RCA Master Class

In November I travelled to Singapore to give a 2 day MasterClass in Service Design to an enthusiastic and knowledgable audience of corporate and government senior managers. We are able to bring service design to life with examples from Barclays to the UK Policy Lab. Taking their big challenges, we worked to generate innovative and practical solutions to take back to their colleagues.