For over three decades I have led innovation teams designing human centred solutions for the modern world.
From experience with some of the world’s best creative teams, I lead digital and innovation projects for business, public sector and government organisations. Through discovering real human need and context, collaborating across organisations and co-creating with people, we can together create solutions that deliver impact and transformation.
Click below to watch recent talks on design I have given at the RSA, design agency Adaptive Lab (now Idean) and Barclays
“Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.”
Design is a set of ideas that help us think about what shape we want the world to be. Design is something that we can't avoid, it's all around us as decisons that are made about the objects, information and spaces we live in. When design is done conciously and well, it makes life easy and we see beauty. When design is done without care, or too late, we get an unusable, akward and frustrating world which we find ugly.
"Clive Grinyer has been a passionate advocate for the transformational potential of design for some three decades. Today’s focus on the value of digital product design and on design’s value in leading customer experience in the UK is, in large part, due to his work."
— Creative Review, Creative Leaders 50, September 2018
For cities and citizens, users and consumers, employees and customers, we can design better experiences, use technology more wisely and beautifully and ensure access to all.
Building on a career heading design teams for Barclays, Samsung, Orange, Cisco, technology startups and design agencies IDEO and Tangerine (which I founded with Martin Darbyshire and Jonathan Ive), I bring design thinking to the heart of organisations. Finding the epiphanies in customer insight, analysing problems and opportunities and bringing creative techniques to co-create, collaborate and inspire all to find innovative new solutions, design transforms people and organisations and delivers real impact and change.
I work with extraordinary people inside and outside of brilliant organisations to embed human centred design thinking. If you would like to talk about how design might help your organisation, contact me at email@example.com
Designing innovative new services and improving your customer’s experience requires insight into your user, your own people and the systems they work with. With the best research, the ability to turn insight into creative opportunities and the knowledge of commercial and operational reality, you can create the blueprint to transformation and successful customer engagement.
Providing full service service design consultancy with access to brilliant researchers, digital and omnichannel expertise and creativity, I create the right teams to deliver transformational results.
I help organisations think strategically and use design to shape how you co create and collaborate, build great innovation, technology and digital teams and change the culture inside your organisation to focus on customer experience and impact.
Inspiration and Executive Training
I aim to bring innovation and design thinking to life to audiences around the world. I speak at conferences and directly to management teams and provide tailored coaching and training programmes to companies around the world. I am running the first Service Design Masterclass at the RCA on the 23-24th May and you can register here https://www.rca.ac.uk/short-courses/executive-education/service-design-masterclass/
Service Design at Barclays
I set up the service design team within Barclays UK Retail Customers. The team drew on customer data and insight and used design methods to create solutions that delivered transformation change for both areas of high customer complaints and the development of new services and propositions.
Digital Design at Barclays
The Design Office was set up to develop digital innovation and I ran a number of projects including Smart Investor, Artificial Intelligence and Fusion Threat Intelligence. This took data of e-crime and service attacks from hackers around the world and is visualised in terms of business and organisation impact for senior managers.
Innovation design at Cisco
As part of Cisco Consultancy, I developed solutions to business and customer experience problems for their largest clients. The John Lewis StyleMe fashion mirror created a physical and digital experience for store shoppers to explore the full online store with 3D cameras projecting the clothes on to the customer’s image on screen.
Samsung Europe Design Studio
Samsung used design at the heart of their brand strategy to enter the European and US markets. Having run a US studio as part of IDEO in Palo Alto, California, I moved back to set up a European team in London. I recruited a talented team who went on to win international awards for consumer products from vacuum cleaners to TVs including Samsung’s first mobile phone for the European market.
Tangerine Design Consultancy
I founded Tangerine with Jony Ive and Martin Darbyshire. Tangerine initially designed for international companies including Apple and LG as well as smaller UK manufacturers and have gone onto to become one of the UK’s most successful international innovation consultants. The designed the first business class bed for BA and have gone on to become world leaders in transportation design.
The UK’s leading organisation on design, I developed “design immersion” programmes imbedding design into technology and manufacturing companies. The scheme has been rolled out to thousands of companies across the UK. I also ran the Design For Future Needs European Research Network project looking at how design could assist with Foresight and public policy setting.
Below are links to other speeches I have given over the last decade
Provocations, meditations and future food in gorgeous autumnal Stockholm. Great to meet so many people who are desi… https://t.co/s6CE7JA6Vs
McKinsey research finds success by design does not correlate with Chief Design Officers or numbers of designers but… https://t.co/oeWlRmWpth
Taking the UN Sustainable Development Goals of good health and wellbeing combined with responsible consumption and… https://t.co/VRvpwCRgFr
At risk of joining designers congratulating themselves @designcongrats
Good morning Stockholm and the Global Design Leader Summit. https://t.co/qzvE8msExh
A few places left to join a fascinating bunch of people learning how Service Design changes stuff. Masterclass | Ro… https://t.co/NqzlkvbdzA
So happy to be a Lego VIP, brilliantly quick sign up with sharpie and a piece of wipeable card. Lego specialist was… https://t.co/CvAJPNQqAp
15 teams, 6 Dream Team service designers, 1 day. Let the Design Hack begin. https://t.co/2ojZ4QHdRJ
I am delighted to have been chosen for the role of Head of Programme, Service Design at the Royal College of Art (RCA) in London. This course, set up by Nick De Leon in 2011, has led the way for service design and the amazing graduates have gone onto work in global businesses, governments, the public sector and charities to transform experiences and services.
Ahead of my course on service design at the RCA on 23-24 May I wrote an intro into service design on LinkedIn, read it at: https://www.linkedin.com/pulse/what-service-design-clive-grinyer/
Earlier this month I put together a team of brilliant designers from my team at Barclays and we ran our second Designathon at the RCA. This is antidote to hackathons and is more of a design jam where we go from research, through analysis, problem and opportunity identification and idea generation to storyboard and prototype in a day. A great work out for all the service design muscles. See the video: https://www.linkedin.com/feed/update/urn:li:activity:6508783370917474304
I have developed a Service Design Master Class for the RCA and will be running the first two day workshop in May. You can find details on the RCA website and sign up for the course here:
Last month I have been in New York with Policy Lab and Dubai, holding a Service Design Masterclass for a major retailler.
Earlier this year Creative Review published an interview about my time in design and my setting out as a consultant. You’ll need a subscription or can buy it in newsagents. https://www.creativereview.co.uk/starting-over-from-designer-to-consultant/
RCA Master Class
In November I travelled to Singapore to give a 2 day MasterClass in Service Design to an enthusiastic and knowledgable audience of corporate and government senior managers. We are able to bring service design to life with examples from Barclays to the UK Policy Lab. Taking their big challenges, we worked to generate innovative and practical solutions to take back to their colleagues.