clivegrinyer.com

REDESIGING THINKING

My book explaining the value and behaviours of service design to help solve the challenges ahead will be published by De Gruyter in June 2025. You can preorder here.

Whether you are a leader in business or in government, a practicing designer looking to use your skills to enhance your impact, or a student keen to use your creativity to improve the prospects of the planet and society, this book will challenge you to change how you think. It will help you make informed decisions and craft products and services designed to create solutions for the people who use them.

EXECUTIVE EDUCATION

We show change makers how service design can solve the problems of now and grasp the next opportunities of the future.

now+next.today, is a collaboration with Anja Klüver on a new service design executive education experience.


briefings, masterclasses and mentoring

Our executive education programmes will reframe your challenges, develop capabilities and mentor through design and development to delivery. We reenergise, provide new tools and inspire your people to deliver innovation and change.

We work for leaders and managers of businesses and public services, large and small, start-ups to national bodies to inspire, educate and mentor through positive change. 


Recent Clients

…include the Bank of England, Bosch, Avon Fire and Rescue, the Dorchester Collection, Lutron and Panasonic

“Amazing course, structured really well, with everything explained very clearly. A great course for entry level and mid level designers who are looking to gain insight into service design, with practical hands on learning.”

“Perfect mix between learning and doing.”

“Fantastic course! Great balance between explaining the concepts of service design with real life examples to bring them to life, as well as practical application of service design tools in group workshops.”

email clive@nowandnext.today to book a course.

hello.

With 3 decades of leading some of the world’s best creative teams, I have pioneered service design and led digital and innovation teams in business, public sector and government organisations.

As Head of Service Design at the Royal College of Art in London I helped create the next generation of service designers across business and the public sector. My six years teaching was an amazing experience during which we launched the one year Masters course and a series of Challenge Labs to showcase the work of service design across society, healthcare, sustainability, finance and future services.

I am co-director of the not for profit Designing for Love, a project that has merged from Project Love - an exploratory design project on new artefacts and interactions to foster love in our daily lives.

Podcasts

Recent podcasts and conversations on design.

Stephen Wood and me discussing Project Love, March 2024

Arne van Oosterom and Morgan Duta in conversation with me, January 2024.

With Joanna Howes and her Courageous Leaders podcast, October 2022

Talking with Martin Dawson and Brian Hoadley on their Liminal Leaders podcast, August 2023

 

"Clive Grinyer has been a passionate advocate for the transformational potential of design for some three decades. Today’s focus on the value of digital product design and on design’s value in leading customer experience in the UK is, in large part, due to his work."

— Creative Review, Creative Leaders 50, September 2018

Full article here

You can contact me at clive@clivegrinyer.com

Service Design Workshop, Hong Kong

Executive Training

I run service design workshops and training for companies and institutions around the world. Recent clients include the Bank of England and Dorchester Hotels plus Lego and Bertelsmann for the RCA.

“This is a brilliant course, practical, stimulating and remarkable in its breadth of vision combined with forensic work on detailed design using visual tools. Highly recommended for anyone working in the area of transformational change, whether or not they are a service designer”

“This course was one of the best and most inspiring learning experiences I have ever had..”

Barclays Design Methodology

Barclays Design Methodology

Design Strategy

I help organisations think strategically and use design to shape how you co create and collaborate, build great innovation, technology and digital teams and change the culture inside your organisation to focus on customer experience and impact.

In 2022 I joined Bosch on their UX Advisory Board and have run strategic design projects for Honda, PopSockets and the Dorchester Hotel.

Innovation Roundtable, Copenhagen

Public Speaking

I aim to bring innovation and design thinking to life to audiences around the world. I speak at conferences and directly to management teams on the power and impact of design. I spoke at the Innovation Roundtable Summit in Copenhagen in November 2023 to over 700 innovation managers and at the Design Management Institute’s European conference in Madrid in March 2023

I was Chair of the DBA Design Effectiveness Awards between 2019 to 2023, a recent article of my experience is here

What is Service Design?

 

Services are all around us: healthcare, banking, government and business. We choose services that fit various needs, experience them and live with them over time. Service Design is how we design those experiences to be accessible by all and create positive impact. Combining human centred design methods, business modelling, system thinking and harnessing technology, we create new solutions to solve the issues of society, business and the environment.

Service design is a holistic approach, beyond the product or the app, to identify real needs and create innovative solutions that are tested and refined before they are delivered. Service design aims to create viable and sustainable businesses, safe and ethical use of technology and produce beneficial social impacts. From prisons to hospitals, businesses, banks and government policy, service design is shaping the world we live in, for the better.

 

Videos

Click below to watch talks on design I have given at the RSA, design agency Adaptive Lab (now Idean) and Barclays

Portfolio

Customer Journey Mapping

Customer Journey Mapping

Service Design at Barclays

I set up the service design team within Barclays UK Retail Customers. The team drew on customer data and insight and used design methods to create solutions that delivered transformation change for both areas of high customer complaints and the development of new services and propositions.

Fusion Threat Intelligence

Fusion Threat Intelligence

Digital Design at Barclays

The Design Office was set up to develop digital innovation and I ran a number of projects including Smart Investor, Artificial Intelligence and Fusion Threat Intelligence. This took data of e-crime and service attacks from hackers around the world and is visualised in terms of business and organisation impact for senior managers.

StyleMe Fashion Mirror for John Lewis Oxford Street

StyleMe Fashion Mirror for John Lewis Oxford Street

Innovation design at Cisco

As part of Cisco Consultancy, I developed solutions to business and customer experience problems for their largest clients. The John Lewis StyleMe fashion mirror created a physical and digital experience for store shoppers to explore the full online store with 3D cameras projecting the clothes on to the customer’s image on screen.

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Samsung Europe Design Studio

Samsung used design at the heart of their brand strategy to enter the European and US markets. Having run a US studio as part of IDEO in Palo Alto, California, I moved back to set up a European team in London. I recruited a talented team who went on to win international awards for consumer products from vacuum cleaners to TVs including Samsung’s first mobile phone for the European market.

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Tangerine Design Consultancy

I founded Tangerine with Martin Darbyshire and we were later joined by designer Jony Ive. Tangerine initially designed for international companies including Apple and LG as well as smaller UK manufacturers and have gone onto to become one of the UK’s most successful international innovation consultants. The designed the first business class bed for BA and have gone on to become world leaders in transportation design.

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Design Council

The UK’s leading organisation on design, I developed “design immersion” programmes imbedding design into technology and manufacturing companies. The scheme has been rolled out to thousands of companies across the UK. I also ran the Design For Future Needs European Research Network project looking at how design could assist with Foresight and public policy setting.

Below are links to other speeches I have given over the last decade