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Apple portable computing, tangerine, 1994
tangerine's first project for Apple, where Jonathan Ive began to make his mark. This was
one of three concepts based on different types of mobile working. Workspace was for intense, static activity with high
feature levels and the ergo "Harley Davidson" keyboard.
Many of the details developed in this project, such as the humps over the speakers, became
incorporated into the subsequent design language. After this project was completed, Jonathan joined Apple design, then led
by Bob Brunner.
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Samsung Design Language - Keyboard for the living room 1996
As part of the future strategy project I set up at Samsung, we began to explore
how we could be innovative through user insight rather than technology. This keyboard is for use on your lap, rather than
a flat surface, angled for use when sitting and folds up, leaving the basic navigation exposed.
Samsung Product Language, Microwave by Mark Delaney, Samsung Design
Team
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TAG Mclaren F1 Audio Speakers and Amplifier, 2000
Bonkers but incredible hi-fi. Working with speaker designer Graham Landick, and starting
with a concept from F1 Mclaren designer Peter Stevens, I hacked at foam in a cold warehouse in Huntingdon to perfect these
ever changing surface speakers, constructed from slate filled composite and carbon fibre. Despite costing 20,000€, they
sold as many as they could make and they sounded amazing.
TAG Mclaren Audio was a brave initiative but was quitly sold when the global market stagnated
and Marcedes asked Mclaren to focus on making cars.
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TAG McLaren Audio Music Centre, 2001
All in one CD tuner and amp, aimed directly at B&O. The design challenge at TAG McLaren
was to turn the brand values of TAG and Mclaren into something tangible, that you would believe would bleed engine oil if
you cut it. This product, however, tries to be more feminine and is softer and less aggressive than the pure audio products.
Samsung Product Language, ID Award winner and Business Week cover
1998, Designed by Clive Goodwin, Samsung Design Team
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