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clive grinyer
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products
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New York, Orange's first own design and
branded mobile. Design by Native and built by Amoi in China, this phone was
designed as the first step in developing a range of handsets with core Orange
DNA at their heart, across product and user interface design. This one is based
on a previously released phone Amoi designed for me at Orange called Berlin,
but many more radical and innovative ideas were developed and I look forward to
seeing them launched.
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Orange Product
Design language, design
by Sam Hecht, Industrial Facility
Orange develop a surprisingly wide range
of products, designing or sourced from manufacturers. I wanted to develop a
design strategy for all Orange products that reflected the brand values so
whilst based in Paris I set up a research program to establish the link between
product and user interface design to overall brand recognition and customer
perception of quality and usability. It seemed obvious to me that there was a
link but sometimes it is necessary to prove these things.
The research showed that there was a
very positive customer reaction to consistent product and user interface design
and this was a powerful communicator of brand values. I then commissioned Sam
Hecht to design a variety of Orange products to then re-test and measure the
improvement in perception of Orange products.
Sam's designs combine simplicity and
practicality whilst connecting a very diverse range of products together. The
customer reaction was fantastic, as Apple understand very well, people value
design higher than many executives realise.
TAG Mclaren F1 Audio Speakers and Amplifier, 2000
Bonkers but incredible hi-fi. Working with speaker designer Graham Landick, and starting
with a concept from F1 Mclaren designer Peter Stevens, I hacked at foam in a cold warehouse in Huntingdon to perfect these
ever changing surface speakers, constructed from slate filled composite and carbon fibre. Despite costing 20,000€, they
sold as many as they could make and they sounded amazing.
TAG Mclaren Audio was a brave initiative but was quitly sold when the global market stagnated
and Marcedes asked Mclaren to focus on making cars.
 Apple portable computing, tangerine, 1994
tangerine's first project for Apple, where Jonathan Ive began to make his mark. This
was one of three concepts based on different types of mobile working. Workspace was for intense, static activity with high
feature levels and the ergo "Harley Davidson" keyboard.
Many of the details developed in this project, such as the humps over the speakers,
became incorporated into the subsequent design language. After this project was completed, Jonathan joined Apple design, then
led by Bob Brunner.
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Samsung Design Language - Keyboard for the living room 1996
As part of the future strategy project I set up at Samsung, we began to explore
how we could be innovative through user insight rather than technology. This keyboard is for use on your lap, rather than
a flat surface, angled for use when sitting and folds up, leaving the basic navigation exposed.
Samsung Product Language, Microwave by Mark Delaney, Samsung Design
Team
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TAG McLaren Audio Music Centre, 2001
All in one CD tuner and amp, aimed directly at B&O. The design challenge at TAG McLaren
was to turn the brand values of TAG and Mclaren into something tangible, that you would believe would bleed engine oil if
you cut it. This product, however, tries to be more feminine and is softer and less aggressive than the pure audio products.
Samsung Product Language, ID Award winner and Business Week cover
1998, Designed by Clive Goodwin, Samsung Design Team
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