There is little that is not touched by the design process and I work to ensure that the world gets designed to work, easily and beautifully, with design thinking providing emotional and functional delight.

Initially a product designer with design consultancies in London and San Francisco, my career has led me from physical product design into user interface and the full customer experience, via design consultancies, corporate management and national design organisations.

I am currently Director of Customer Experience in Europe with the global strategic consultancy arm of Cisco called IBSG. This team work with businesses and organisations around the world on thought leadership and future visions of technology.

For the last 5 years I worked with Orange France Telecom in London and Paris, as Director of Customer Experience and then Design, setting up the Design and Usability team, working at the ExploCentre innovation cente in Paris and returning to London to lead the design of the next generation of mobile and wireless products.

I have held senior design management roles, working for IDEO in the US and UK, was European head of product design for Fitch and was a founder of design company Tangerine with Martin Darbyshire and Jonathan Ive (now VP of design at Apple).

As Director of Design for Samsung I set up the European design team in London, and was head of design for TAG McLaren Audio, a collaboration of the watch and Formula 1 racing brands. I went on to be Director of Design at the Design Council, creating the Design Demonstration projects with UK manufacturing and technology companies.

I am a passionate advocate for design and design thinking, write and speak at conferences on design innovation and technology, and am the author of the book "Smart Design".